Market in the Community: Sponsorship - Church Street Stars Football Team

In April 2008, Westminster’s Sports Unit launched the “Unity in the Community” six-a-side Football League. City Guardians were involved in distributing promotional leaflets to the youths in Church Street and out of 45 team leaflets distributed we had ten youths express an interest in the under 14’s side of the league.

The team members worked hard in sourcing the strongest players, filling out the forms and meeting various deadlines. City Guardians felt that their hard work should be recognised and set about sourcing a sponsor for the team. Church Street Neighbourhood Management were approached and given that the youths are all local boys who live and work around Church Street Market, sponsorship was secured through the advertising fund for the market.

The team members have all signed contracts of Acceptable Behaviour between themselves, the City Guardians and the sponsor and acknowledge that when wearing the kit, they are the ambassadors for Church Street Market.